The Brief

SalivIQ Diagnostics makes a saliva based test for strep A that returns a result in as little as 22 minutes, with no throat swab and no follow up culture. For a clinical audience the evidence has to lead, not the marketing.

The Challenge

The company sits part way through a regulatory process. The site had to be specific about what has been validated and honest about what has not, while still reading as a product a practice can commit to.

The Approach

We led with the validation: 102 clinical samples run against throat culture, the current diagnostic standard, with every result agreed. A milestone timeline shows where the company sits in the regulatory process.

What Shipped

Contrast was checked throughout, and the brand cyan was kept off button text where it failed to pass, so primary actions use navy instead. Every number on the site traces back to the company’s own published material.

Outcome

A site a clinician can assess in a minute, with the published data, the regulatory position and a contact flow built for practices rather than patients.